Understanding Client Motivations - This DVD contains five training videos, each about 45 minutes in length, that teach skills associated with understanding the psychology and motivations of each of your clients. Topics include:

• Build a Bond With Your Clients: Ways to connect with clients and deepen your level of rapport with them. 
• Why People Buy and The Power of Questions: An in-depth understanding of sales psychology and how to use questions to sell more effectively.
• The Needs Analysis: How to find out what your clients really want and need.T
• The Search for Values: How to elicit a client's values and beliefs, as well as how to position your product or service to match client values.
• Metaprograms and Buying Strategies: How to sell to different types of people.